Why does online reputation management matter?
Online Reputation Management
What people see when they search for you online, and what other people are saying about you in the press, social media, online forums, profiles, videos and images have a huge influence on how people perceive you. We’re talking about everyone from your professional circle and employers to your family, friends and the communities you live and work in. Try it yourself, Google your name and see what comes up in the search results. Focus particularly on that first page of results, which is the online equivalent of the front page of a national newspaper – aka your ‘headlines’. Are you visible? Do you like what you see? Would you hire you? Would you trust you? Does it really reflect who you are now? Or, is the past interfering with your future?
Online reputation management discovers all of this and more, working to counter, weaken or eliminate negative material online and generate and promote positive material online. From press, social media and profiles to images, videos and content that position you as a thought leader/expert in your field. Or if you’re like a lot of our other personal reputation clients, we build your personal and professional reputation from scratch. We’re doing this right now for a global thought leader and the team is enjoying seeing a lot of planning and work coming to fruition – but more importantly, so is our delighted client. A well-managed personal reputation online shows you in the best possible light, so that you benefit from a visible credible profile, higher trust, attract the best and new opportunities and protects you from negative press – reducing the risk of a personal reputation crisis.
Congratulations to all BTS teams for achieving this milestone (of completing 5 years in the software industry). Keep up the good work!
Indidigital / CEO